Luciani the Label: Organic Garments, Curated with Intention

At the heart of Luciani the Label is our journey as parents and deep love for our children. Our precious little ones are the driving force behind our brand, inspiring us to craft clothing that is as gentle on their delicate skin as it is on the environment because we believe that what we put on our babies’ skin should be as natural as the land we call home. Conceptualised as a reflection of these values, Luciani the Label prioritises sustainably sourced materials, curated with care to ensure ultimate comfort, quality and breathability.

The essence of our brand is rooted in our respect for the natural world, inspired by the unique landscapes and environment around us. Located in the North of Aotearoa, New Zealand, we're constantly reminded of both the beauty and fragility of the world around us, surrounded by lush greenery and an incredible coastlines.

Our connection to nature and respect for this environment has shaped our commitment to curating garments with responsibly sourced, high quality organic fabrics, while maintaining respect for the natural world around us. Every carefully crafted piece is a tribute to our children and the landscapes around us, inspiring a more sustainable future for the next generation and the planet they’ll grow up to protect.

Thank you for supporting us on our journey to a more sustainable future, through garments that are as kind on your skin as they are on the environment. With each stitch, we hope to share a little bit of Aotearoa’s magic with you and your little ones.

Nina x

Founder, Luciani the Label.